O NAMA

Nekoliko stvari o Converse-u

 

 

Svi imaju istoriju ai??i?? spisak stvari koje su postigli tokom svog postojanja. Mi naA?u vidimo kao gomilu priA?a koje su nas dovele do ovoga gde smo sad i koje nam pokazuju kuda treba da idemo dalje. TakoAi??e, dovoljno dugo smo tu da znamo kako nije vaA?no koliko dugo postojiA?, veAi?? koliko si dobar ai??i?? i da svako voli dobru priA?u. Evo nekoliko priA?a o nama:

PoA?etak

Negde 1908. je Marquius Mills Converse odluA?io da pokrene kompaniju za proizvodnju gumenih patika, zaobiA?avA?i tako kartel proizvoAi??aA?a gume koji je spreA?avao veAi??inu kompanija da dogovore posao direktno sa maloprodajom. U ranim danima smo se hvalili time koliko je kamiona izlazilo iz Converse fabrike u Maldenu, MasaA?usets, kako bi direktno dostavili proizvode radnjama u Bostonu. Ideja gospodina Converse-a je upalila. I joA? vaA?nije, opstala.

1908-1918

1913. Converse je izdao katalog u kojem su stajale sledeAi??e reA?i: ai??zNaA?a kompanija je osnovana 1908. godine, s punom verom da postoji ozbiljna potraA?nja od strane prodavaca patika za kompanijom proizvoAi??aA?em gumenih patika koja bi bila dovoljno nezavisna da ne sledi trag svih drugih kompanija u svemu A?to one rade.ai??? Pokazalo se da su ove reA?i bile proroA?ke.Ai?? Kao brend namenjen onima koji su dovoljno nezavisni da ne slede druge, ova mlada kompanija se udruA?ila sa mladim sportom: koA?arkom. TakoAi??e, Converse je proizvodio i gume, ali su koA?arkaA?ke patike stekle primat.

Ai??1918-1928

Chuck Taylor se pridruA?io Converse Rubber kompaniji. Negde u istoriji je zagubljeno kako se to taA?no desilo, ali razlog za to nije: Chuck Taylor je voleo koA?arku i niA?ta nije A?eleo viA?e nego da raA?iri vest o novoj igri i prodaje patike namenjene njoj. U tom trenutku je predstavljena All Star patika, a odlikovao ju je karakteristiA?an Ai??on sa dijamantskim paternom.

1928-1938

Do tenutka kada je pozajmio svoje ime patici za badminton 1935, Jack Purcell je osvojio pet uzastopnih kanadskih A?ampionata i bio proglaA?en A?ampionom sveta u badmintonu. Jack Purcell patika otelotvoruje nasleAi??e svog imenjaka kao i duh njegovog sporta.

1938-1948

Drugi svetski rat je Converse-u pruA?io jedinstvenu priliku. U fokusu Converse-ove proizvodnje naA?lo se mnogo proizvoda namenjenih vojnicima koji su sluA?ili preko okeana. Proizvodi su se kretali od obuAi??e, odeAi??e, A?izama za pilote i vojnike, jakni sa kapuljaA?om, i zaA?titnih gumenih odela i ogrtaA?a.

1948-1958

Nastanak Rock & Roll-a bio je glasan, razvratan, pogan i sve A?to su oni koji su ga se plaA?ili rekli da jeste. To je bio i pokret u potrazi za uniformom: otkrio je koA?nu jaknu, dA?ins i duboku patiku. Zanimljivo je da je baA? u ovo veme duboka patika propratila roAi??enje joA? neA?ega: NBA-a.

1958-1968

Decenija promena ai??i?? za svakog. Rock & Roll i profesionalna koA?arka su odrasli (u starkama), a All Stars su se konaA?no pojavile u bojama. Legende su roAi??ene tokom burnih vremena ai??i?? od zelenog i belog koA?arkaA?kog tima do britanske invazije, sa krovova do zelenih polja, Converse je bio prisutan sve vreme.

1968-1978

Negde oko 1974. All star patika je doA?ivela mali peobraA?aj. Od obojene prevrnute koA?e sa velikom, upeA?atljivom zvezdom sa strane, bila je napravljena za koA?arku ai??i?? ali bilo je u njoj neA?to drsko i A?ivopisno A?to ju je uA?inilo neodoljivom generaciji rokera, skejtera i buntovnika. A onda je oko ai??i??76. stigla Pro Leather koja je postala favorit u trenutku kada je sportu zatrebao novi impuls.

1978-1988

Trenutni favorit na terenu, Weapon patika je postala skoro obavezan prvi izbor profesionalnih sportista i srednjoA?kolskih i fakultetskih sportskih timova tokom 1980-ih i ai??i??90-ih. 1986. je Converse izbacio ai??zChoose Your Weaponai??? kampanju u kojoj su dva najveAi??a sportska rivala nosila jednu od najpopularnijih sportskih patika. ViA?e od 20 godina kasnije nasleAi??e Weapon modela ai??i?? i njegovo mesto u sportu i kulturi ai??i?? nastavlja da motiviA?e konkurenciju.

1988-1998

Prvo je doA?la Grandmama. To je bila velika stvar. Potom, 1996. Converse je imao adut u rukama sa koA?arkaA?kom patikom po imenu All Star 2000. To je bio prvi pokuA?aj zamene Chuck Taylor All Star patike u savremenim takmiA?enjima, a najmanje milion ljudi nije moglo da odoli njenom A?avu oko A?lanka, crvenoj liniji na sredini Ai??ona i ozbiljnom pristupu sportu.

1998-2008

Brend ulazi u drugi vek svog postojanja poA?tujuAi??i svoje nasleAi??e da na stvari gleda malo drugaA?ije, da voli ljude koji A?ele da menjaju svet na bolje i da u suA?tini slavi duh pobune i originalnosti u koA?arci, Rock & Roll-u i na svim drugim mestima gde ga moA?ete pronaAi??i.

I to vam je to ai??i?? za sad… Najbolje priA?e su one koje se ne zavrA?avaju ai??i?? one kojima nastavljate da pridodajete stvari ai??i?? i sve to dok se divite kreativnim, nesputanim, optimistiA?nim, hrabrim naA?inima na koje se stvari razvijaju od onoga A?to su bile, do onoga A?to su sada, pa sve do onoga A?to Ai??e tek postati.

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